About Versatile

Construction is in our blood. We live it, breathe it, and have the field experience and passion to prove it.

Automated intelligence.
Zero manual effort.

Versatile is a construction technology company that gives builders an objective work record, with zero manual effort from the field. Our IoT device attaches below the hook of any crane, regardless of type or size, and automatically captures data on every pick. Our software turns that data into detailed, easy-to-use information about the work put in place.

Steel erectors get detailed production and inventory tracking with installation insights. General contractors get a clear view of planned versus actual crane usage, which helps resolve disputes faster. Second-guessing and finger-pointing disappear from decision-making, schedules stay protected, and builders gain real control of the processes they need to keep projects on track.

Vision and mission

We envision a world where builders have full control over all construction processes.

It all starts with the data. We capture rich and objective construction data and make it actionable for builders to become the industry's standard for measurement.

Our story: making construction measurable

Versatile founders Barak Cohen, Ran Oren, Meirav Oren and Danny Hermann
Barak Cohen, Ran Oren, Meirav Oren and Danny Hermann

Versatile was founded by Meirav Oren, Danny Hermann, Barak Cohen, and Ran Oren, leaders with decades of combined experience in construction, manufacturing, and technology, and a personal commitment to keeping people safe on the jobsite. They set out to answer a big question: how do you make construction as predictable, efficient, and measurable as manufacturing? The answer was a platform that gives builders the visibility, control, and confidence to keep their projects moving forward.

Our culture

We believe meaningful innovation starts with diversity of people, backgrounds, perspectives, and ideas. Our differences make us stronger, and our shared mission unites us. Our globally distributed team is passionate about getting the right information to the right people at the right time.

We celebrate curiosity, value every voice, and embrace continuous learning. Failure is only failure if we don't learn from it, and every challenge is an opportunity to grow. We're building more than a product. We're building a team that's reshaping the construction industry for the better.